About Lyndsie
continued from the home page… In 2018 I wanted growing a business to feel more fun. So I decided surrounding myself with other go-getter Fempreneurs should do the trick. I often joke that I created a cult. I'm half-serious though, because today literally 100% of my closest friends are Fempreneurs. Brain-washing is at the core of every cult, and ours is no different: The struggle feels less painful when you’re around others who have a similar to-do list and vision for their future.
What I mean is: brain washing is how we reframe what is a struggle and what is a normal, day-to-day list of tasks for a Fempreneur. Your brain will need a good washing if you hang out with only job people who tell you having a business is too hard, or if they don't encourage you.
I choose to hang around with Fempreneurs because they help me feel more normal and excited about the work we all have to do to keep our business dreams alive.
Get around women who open your eyes
After 20 women entrepreneurs asked me about the videos they were seeing online of me talking about my life and business, I took the hint. I created a sign up page for a 2 hour social media marketing workshop that focused on using videos to attract ideal clients. It’s important to note that I didn’t create the actual workshop because I had made that mistake before and finally learned not to spend 10 hours building something no one wants.
Eight women signed up for my marketing workshop, so I had to build it.
I led a few more workshops in 2017 and 2018. Then at a mental health retreat called the Hoffman Process in 2018, I saw a vision for what I needed to do:
Build a marketing school and community for Fempreneurs.
When I left the retreat I got straight to work. I launched a completely FREE 6 week marketing school (today it is 3 months, not free and sooo much juicier!). I had 8-12 women in each class. They all told me I was crazy for giving this gift for free and that I had to start charging for it, so I did eventually. But 30 of the first 100 women in my FREE marketing school hired me to be their marketing coach, or build them a website, or both.
At the Hoffman Process I got to know myself better. I discovered who I really am and what I really want. Back in 2018 while laying on a tiny jail-like cot at a retreat I saw exactly what I am experiencing now in December 2024. The Caribbean Sea is steps away. Palm trees and warm weather surround me while I type this email to you. New women are discovering our community and my marketing school - thanks to Facebook Ads! Women who joined my marketing school or attended an event 1-5 years ago are still my clients and/or friends today, and some are coming here to Playa del Carmen in January and February to sample the work from anywhere lifestyle!
Whatever you are struggling with in your business, I’ve probably been there. Not charging enough for your services? Assuming every person needs a discount on your coaching package? Constantly throwing too many FREE GIFTS around? Saying yes to a new client who feels SO WRONG? Focusing so much on posting on social media that you forget to follow up with the warm leads and new Instagram followers?
Yep - I’ve been there too!
It’s not easy, but that’s why it’s not for everyone. Thousands of women in the Calgary area and hundreds of thousands around the world are saying NO to the easy route, just like you and I did, so they can build the life and business of their dreams. They are serious about making a difference through the work they do.
Is your dream life is worth the sacrifices?
I shopped at thrift stores. I said no to expensive vacations. Instead I chose road trips to visit family and camping. I had to use 2 different credit cards to pay my first business coach, which felt quite irresponsible at the time, but the ROI has been 100x year after year. Today I am so glad I made these decisions. Some call them sacrifices, but I choose to call them DECISIONS.
When you know what you want,
making decisions becomes easier.
There are not short cuts in life, except this one:
It’s true that “figuring it out as you go” is a solid business growth strategy, but I’m an impatient person. I was (and always will be) looking for short cuts.
That’s why we hire coaches. We want their short cuts. Their blueprint. My coach had written 3 books and I believed him when he said that becoming an author is a shortcut to success.
Once my new book and social media success was inviting questions from Fempreneurs in my circle (who saw that my book was on the shelf at Chapters and saw pictures of me at a PAID speaking gig in Maryland, USA), I began teaching marketing workshops to share my systems.
Although not every woman who participated in my marketing training decided to write a book, those that did will agree:
