How did I get so lucky?
When I started my first business at age 21 I didn’t realize that I was incredibly lucky. My luck came in the form of other women encouraging and guiding me because they wanted me to be successful.
Fast forward to 2014 when I started my next business, I did not have the same luck. So I did something about it. Searching for like-minded entrepreneurs landed me at a conference where I met my first business coach. It took me a few months to wrap my head around investing that kind of money in a coach when I felt broke all the time, but once I did, my mindset and income began to soar. Each session with my business coach left me feeling ready to take the next steps. I was no longer filled with doubt. I knew I was on track to changing my life and that of my young son. Because I took a leap of faith and hired this business coach, I was able to achieve two huge, life-changing goals:
Write my first book
Use the free power of social media to connect with dream clients and over 1000 like-minded entrepreneurs
During this time I received invites to many in-person networking events from my new entrepreneur friends, and I began holding my own events. I learned how to properly plan and market an event and unlocked the marketing power of putting out a super clear, niche message. However, I didn’t feel like I was having the impact I was meant to have. Something was off, but I kept putting one foot in front of the other, asking for feedback, and figuring it out as I went.
It turns out that “figuring it out as you go” is a solid business growth strategy.
By 2018 my new book and online marketing success was inviting questions from female entrepreneurs in my circle. They saw that my book was on the shelf at a Chapters store in Calgary and that I had added International Speaker to my LinkedIn profile after being invited to speak in the US. The vision for my future and what I felt called to do started taking shape. I offered four marketing workshops for women over the next year. While at a retreat called the Hoffman Process, I clearly saw what I would do over the next 6 months, and for many years to come:
I help Fempreneurs use social media apps (mainly Instagram, LinkedIn and YouTube) to attract their niche people. This often begins with helping them niche down. To “niche down” one’s business means to tailor the marketing message to a specific group of people.
Through group and private business coaching, hundreds of Fempreneurs have learned my online marketing system. It starts with a clear message shared on social media, then we move some of those new social media followers to your website to take action. The first action a new website visitor takes is usually requesting free information. This is done in a sign up form and is part of a lead magnet process. In a matter of days, weeks or months, many of these people take the next action which is to buy from you. You’ve probably heard it said that a prospective buyer completes 7 touch points before they buy from you. I help Fempreneurs create those 7 touch points and create a natural, easy 8th step: the purchase.
Need help with learning how to post reels on Instagram?
Want to build a new website or email automation?
Want simple tips and exercises for boosting video confidence?
I’ve been there too, and I’ve helped hundreds of Fempreneurs understand the technology and discover their unique marketing and social media style.
If you want a step-by-step guide for converting social media followers into buyers, or if you want to attend life-changing events with other Fempreneurs in Calgary, I’m so glad we’ve found each other. Here are some next steps you can take today:
Request a custom 1:1 business coaching proposal
Buy a ticket for an upcoming YYC Fempreneurs Community Event
