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About Lyndsie
I discovered the FREE power of social media marketing soon after I was let go from my job at a large international investment firm in 2014.
When I got fired, I didn't have the luxury of staying in bed crying for more than 24 hours. I had to get up, dust myself off and figure out my next move.
I was a single mom, barely able to pay my bills. I was not going to let my son think for even one second that his mom had failed or was giving up.
I started my own financial services company, hired a business coach, started writing a book and experimenting with “social media marketing”.
Within a year I was running my own boutique financial investment company and was on track to becoming an Author. I had hired a business coach who was 10 years ahead of me and had achieved many things I wanted to do.
I powered through "online marketing" because I had no other choice. I could barely afford my business coach. Posting articles and videos on LinkedIn and YouTube was free.
What I was doing was working. Chapters/Indigo invited me to put my book on their shelf. I was hired to speak at a conference in Maryland, USA. I didn't stop to give it much thought. I didn't try to understand why my LinkedIn followers and email list were growing rapidly. I just kept doing the two things that were working.
I discovered a simple two step formula for attracting the right people on Instagram:
Post Consistently on Social Media - a mix of my personal life and sneak peeks into my upcoming book
Add Value - I shared money saving and investing tips on social media and offered to share more if they joined my email list
Show up consistently and add value… sounds too simple right?
The 200+ women who I have coached will tell you that my two-step system works.
However, sometimes Fempreneurs fall off the wagon.
It's because they don't have the Secret Sauce: A team of supportive Fempreneurs cheering them on.
However, knowledge without action is POWERLESS. Working solo gets boring and lonely. That's why so many women loved their Marketing School experience - they had a team cheering them across the finish line. The lifelong friendships we build with other go-getter Fempreneurs are the Secret Sauce.
“Why should I invest time & energy in social media marketing?”
If you’re thinking SALES, please keep reading.
Marketing is all about building relationships with the right people. To SELL something to someone is simply a transaction - an exchange of money for a product or service.
Selling does not require a relationship, but how much more likely are you to buy from someone you feel a connection with? This is called the Relationship-Ometer:
An Instagram follower is at one out of five on the relationships scale.
An email subscriber is at three or four.
Five is a happy client/raving fan.
Instagram Marketing, when done correctly, gives you this result:
A NICHE EMAIL LIST of people who are at level three or four on the relationship scale.
If you want my system for growing A LIST YOU OWN of people who want what you have to offer, browse through my courses - click here.
